Amsterdam Spanish Film Festival
Visual identity restyle, creative direction and campaign design for the 4th edition of the Amsterdam Spanish Film Festival. The new visual identity consists of a flexible visual system that translates the idea of how the Spanish Film Festival brings light (and often sun light) to Amsterdam, through the cinema screen. For the campaign image of 2018, we created a photo series showing different moments of an encounter through a friendly, warm hug. An encounter surrounded by the water and a sunny sky.
Barcelona / Amsterdam, 2018
Design and creative direction: What The
Photography: Cecilia Díaz Betz
Film: Cecilia Díaz Betz & Jordi Cussó
Models: Tessa Rose & Pau Bonet
Styling: Aina E. Perlas